Starting from absolute zero, the show documents the daily struggles, creative hustles, failures, and triumphs as a participant navigates the challenges of survival, entrepreneurship, and resourcefulness
A man is dropped in a city with no money, no contacts, and no resources. His mission? To earn 1,000,000 Naira in 30 days starting from absolute zero. The show documents his daily struggles, creative hustles, failures, and triumphs as he navigates the challenges of survival, entrepreneurship, and resourcefulness in a fast-paced, unpredictable environment. The show is raw, emotional, and inspiring, with plenty of moments to spark conversations on social media.
The participant is dropped off in a city with nothing but the clothes on his back and a phone. No money, no food. He is given a small backpack with basic essentials and a mobile phone.
He can only use his skills, creativity, and resourcefulness to earn money.
He must document every step of his journey
He can collaborate with strangers but cannot reveal he is part of a reality show, and cannot speak to people he already knows.
From time to time, the participant is given a small challenge to complete (e.g., "Trade a small item for something of higher value" or "sell 10 items within 24 hours” ). These challenges push him to think outside the box and he scores points that he can convert to cash.
The participant explores various money-making avenues:
Starting a small business (e.g., selling snacks, offering services like cleaning or tutoring).
Freelancing (e.g., writing, graphic design, or social media management).
Standing as a middleman to strike deals.
Trading items (e.g., flipping thrift store finds or bartering).
Collaborating with locals to create unique opportunities.
The show highlights the participant's emotional highs and lows, including moments of doubt, hunger, exhaustion, and triumph. Viewers will root for him as he overcomes obstacles and grows as a person.